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Step Three: Unbundle Degrees, Create Tracks

But we don’t see — let alone understand — what is going on behind the scenes, behind the simple appearance. We are kept in the dark.

Combining professional and personal projects: you remove the frontier between the personal and professional worlds and you decide how you want to allocate you time.

When you put individuals first, before society, then any rule or social practice that limits personal freedom can be questioned. If it doesn’t protect somebody from harm, then it can’t be morally justified. It’s just a social convention.

Then there’s that ever-elusive feeling that you’re in a club of some kind: You’re closer to the author, artist or creator, which may make you feel like you have more say or feedback about what they’re producing and releasing into the world.

The promise of a decentralized system is that anyone can build anything they want, because no one owns it. There are some downsides:

And sales organizations are notorious for pressuring engineering organizations into delivering things prematurely. We don't do that either. We're going to ship it when we're good and ready. Sorry. The pressure to make shortcuts is very, very great. 

Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?