The “problem” with expanding the web of connected things is that “right” answers become few and far between. Instead of a “next step,” you see more questions. Instead of the confidence of an “action plan,” you feel the gentle anxiety of ambiguity.
Let go of the thing that you’re trying to be (the noun), and focus on the actual work you need to be doing (the verb). Doing the verb will take you someplace further and far more interesting.
An enormous percentage of the successes in the last couple decades of B2B software have come from unbundling Excel, and we suspect that many of the next couple decades’ biggest winners will be Inspired by Excel.