sari

Nature of product or service

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more

The most important thing is finding the right person who identifies with your brand voice & mission that your audience can see themselves in – this can be you as a founder, someone on your team, or someone you find in your community or externally.