Focus on finding “your people.” Instead of launching with a TechCrunch feature or a tweetstorm, Armstrong posted announcements on Tumblr (where Coinbase’s blog lived until 2016), Hacker News, and Reddit - places where his target customer spent a lot of time! Reddit was a particularly important acquisition source, as the early crypto community... See more
The key difference between Consumer to Manufacturer and other relationships (e.g. Manufacturer to Consumer) is the initiator of demand. Instead of simply fulfilling a sale one at a time, it helps manufacturers get real-time inbound feedback for demand of a specific customized product. This feedback is community driven, grown by the community, with... See more
More recently, new sites like Sci-Hub and LibGen have achieved far faster and more complete results by playing outside the rules and essentially making every academic paper in the world free of charge, to anyone, at any time, in any country – including poor people in poor places without access to expensive journal subscriptions. Let's call this the... See more
Then there is the ugly side. People tend to be more civil the more intimate the media: video and audio over text, synchronous over asynchronous. They also tend to be more civil in smaller communities with shared interests and values. Twitter takes the least intimate medium — asynchronous short-form text — and smashes together thousands of unrelated... See more