sari

90% of the world’s data has been created in the past 2 years.

There are plenty of well-documented reasons to distrust Instagram — the platform where one is never not branding, never not making Facebook money, never not giving Facebook one’s data — but most unnerving are the ways in which it has led me to distrust myself. After countless adventures through the black hole, my propensity to share, perform, and... See more

That’s why there’s a social tech product I expect will emerge: the availability indicator — a way of knowing which friends and acquaintances are free to hang out synchronously. That could be for a quick phone or Zoom chat, a gaming or co-watching session, or an IRL rendezvous (in masks at distance for now). It’d be an evolution of the old green... See more

people don’t want options. they want a leader.

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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the story is not about marketing. The story is the strategy.

Sharing costs and revenues: you have economies of scale when you are working in a collective and you can share revenues generated by projects across members depending on certain allocation rules.