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Protocol mobile apps are the next step to take crypto mainstream. Even if most people end up interacting with protocols through third-party apps in the long term, first-party ones will be an important step in the journey; they are incredibly narrow in terms of brand and product, which makes them great for onboarding and educating users.

31. Tell your partner something that you like about them already.

The current search for new educational funnels must be reversed into the search for their institutional inverse: educational webs which heighten the opportunity for each one to transform each moment of his living into one of learning, sharing, and caring.

While Web3 has the potential to reimagine how we use the internet, it also raises thorny issues around privacy, user experience, and how much control users truly want.