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With packaging now a vital part of the product proposition, innovative brands in the online direct-to-consumer (D2C) market are giving customers more than just a product, they’re using packaging to deliver an experience

Tracking the granularity of users that find you through TikTok is also important, especially as you scale. For eCommerce companies, usually the question you ask yourself is “does this person become a customer.”

“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”

More people actually own content in Second Life than own an NFT—vastly more. And these NFT-connected metaverses like Decentraland have very tiny user bases mostly populated by people who’ve invested in it. If you buy land in Decentraland, you have an incentive to have people come in.

The Covid situation is actually fostering the rise of online micro-communities where a small group of users share the same values and interest and, as a result, are super engaged