sari

As the treasury grows, more and more ambitious projects that increase the value of Nouns can be undertaken. If those projects succeed, the treasury gets even bigger. For now the ideas are simple, but you could imagine wild projects like designer merch, a private IRL clubhouse, TV shows, theme parks, giant bronze sculptures in every major metropolit... See more

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more

Three cases for why social tokens offer a whole new possibility for collectives to succeed in ways they never have historically:

Let the flame of Definite Optimism burn away the Mimetic virus. Use the Internet to curate your environment, so you can be hyper-mimetic towards the rare few who are anti-mimetic. Copy the people who don’t copy people. Take risks. Build a differentiated skillset. Pursue timeless wisdom, not intellectual fashions. Be skeptical of convention, and don... See more

The idea behind the Midwit Meme is that sometimes the correct solution to a complicated problem turns out to be very simple. In this scenario, the genius and the simpleton will both end up with the right answer for very different reasons: the genius will fully understand and correctly solve the problem, while the simpleton will blunder into the rig... See more

There are many examples to show that people will work more for a cause than for cash

In a world of atomization and disconnection, where the Age of Average surrounds us and dampens our spirit, we believe this approach is how we reverse the tides. We can choose the path of  less, but better.  We can reject the incentives nudging us to behave more like machines and factories. We can reclaim our humanity, approach our work as

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