sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn't. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we've constructed a machine that meets our economic needs, but at the expense of our spirit.