Amazon has a fairly famous practice of writing press releases before launching new products. The name they have for this is the ‘Working Backwards process’ and the primary artefact to come out of that process is something called a ‘PR/FAQ’ — so named because the one-page Press Release is usually accompanied by a long FAQ section, covering most, if ... See more
Our work with AI reveals the nature of intelligence, just like sparks once showed us what electricity was
Kelly draws a parallel between the current wave of AI and the early days of electricity; specifically, in how little we truly understand what we’re working with. In the 18th and 19th centuries, even as scientists staged demonstrations of the sp... See more
Hospitality is dispersing — from a few destinations to many, from hotel towers to individual rooms — and value is shifting from from asset-heavy hotel companies to the network-based Airbnb. As knowledge workers come back to the office after a year of working from home, they won’t want to give up their newfound flexibility. The rise of gig workers, ... See more
Many online platforms serving wide groups of people need governance, to decide on features, content moderation policies or other challenges important to their user community, though there too, the user community rarely maps cleanly to anything but itself. How is it fair for the US government to govern Twitter, when Twitter is often a platform for p... See more
Twitter gamifies communication by offering immediate, vivid, and quantified evaluations of one’s conversational success. Twitter offers us points for discourse; it scores our communication. And these game-like features are responsible for much of Twitter’s psychological wallop. Twitter is addictive, in part, because it feels so good to ... See more