Business Building

Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:

• Octopus Energy

  • They have a software division called Kraken

  • They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight

  • “It’s very much about marrying supply and demand.” – Rory Sutherland

  • They have a

If you’re a founder struggling with prioritizing a roadmap and defining a strategy:

1. embrace the chaos of reality and not be over-reliant on meticulous, inflexible planning. Instead of waiting for the perfect plan, take action and be prepared to pivot swiftly as opportunities or changes in the landscape arise.

2. make decisions fast and be ready to adjus

As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically