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Seamless interfaces can be necessary when interacting with some services and tools, but this pursuit of effectiveness shouldn’t be the only way to design. Otherwise, we might remain in a barren world, left without any possibility for creativity and experimentation.

The heart of metaphor is inference. Conceptual metaphor allows inferences in sensory-motor domains (e.g., domains of space and objects) to be used to draw inferences about other domains (e.g., domains of subjective judgment, with concepts like intimacy, emotions, justice, and so on). Because we reason in terms of metaphor, the metaphors we use det