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Kevin’s idea for reinventing the book industry: An author writes an ebook and sells it or $X. Then, the author pays readers who end up finishing the book $(X+1).

The most ubiquitous structure is a strict vertical hierarchy.

Negative taste is the ability to tell when something is bad. Positive taste is the ability to make something that is good. Indeed, one might even say that there is only one kind of taste and positive taste is simply negative taste plus skills. 

Unfortunately, the work that most of us spend the bulk of our days on is not work that fills up our self-actualization tank. Mostly, we work at a job to make money so we can pay for a place to live and food to eat. We work to prove that we deserve to live.

Challenge #1: Lack of comprehensive and centralized health data, inhibiting potential for personalized care. Most EHR systems can’t exchange information between providers. And patients are less likely than ever to establish a consistent relationship with a primary care physician. With patients increasingly switching between providers and health... See more

Escaping the Wilderness Period and finally crossing the Penny Gap, requires clearly reverse-engineering your buyer and concisely answering the following questions about your product: