sari

the story is not about marketing. The story is the strategy.

It becomes a syncing mechanism for various stakeholders to gain conviction together, before putting too much capital at risk.

Business Model. The most common SaaS business model is to charge per seat, while most API-first companies charge customers by usage of the product, either based on Pay Per Call (each time the API is pinged, say if you’re sending an SMS via Twilio) or as a percentage of transaction size (Stripe charges 2.9% plus $0.30 for each transaction).

And at the same time, I think that the group of people who, by luck or by temperament, proved very, very good at using the internet, to some degree, distracts from the many, many, many people for whom the internet is fundamentally a distraction machine, or for whom the internet is creating, because of what we built on it. You know, shorter... See more

Instead, better is to focus on creating and nurturing brand differentiation in the eyes of the consumer, through creation of buyer value. Buyer value protects a brand’s pricing power, as consumers are willing to pay premium for value they think they cannot get anywhere else.