Some have argued that newsletters create a more intimate relationship between writers and readers and that it’s this intimacy that consumers are willing to pay for. I don’t disagree with that theory but would argue that blogs are even more intimate than newsletters. If a newsletter is a personal message from a writer, a blog is the writer’s persona... See more
The metaphor of electronic mail never fully fit how people use e-mail. But, now, perhaps it might. Email could become a home for the kinds of communications that come in the mail: letters from actual people, bills, personalized advertisements, and periodicals.
Putting aside the need to earn a living, I think there are four great motives for writing, at any rate for writing prose. They exist in different degrees in every writer, and in any one writer the proportions will vary from time to time, according to the atmosphere in which he is living. They are:
(i) Sheer egoism. Desire to seem clever, to be talke... See more
To be fair, some blands do pioneer genuine social change: Imperfect Foods tackles food waste by selling ugly, off-spec and undervalued produce; Binti has helped over 12,000 families to foster or adopt; Ava allows 400 million deaf and hard-of-hearing people to have accessible in-person conversations; and DNANudge has recently adapted the technology ... See more