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There has never been more digital fitness content created or consumed. From local studios and name brands to instructors and coaches, everyone is churning out workout videos.

And, of course, while our businesses contain many thoughtful and ethical people, it's also unquestionably true that they contain many cynical bastards who actually believe that deploying psychological trickery to gull people into paying more is good and appropriate business practice.

A cult is a social group that is often defined by its unusual philosophical beliefs, or intense devotion to an idea or person. Cults welcome all who want to join, so long as they believe.

Reels — or TikToks — are a more elaborate, harder-to-make format, where creativity, talent, and effort matter much more. The intended audience, at least on TikTok, isn’t really your friends or existing followers, but really the chance of hitting it big through the app’s algorithmic recommendation engine. It has become a creative scene, more like Yo... See more

Most of the work on TikTok is derivative of other work. Whether it's dance, music, or some other work. The majority is a remix of someone else's work. That in itself is very different from other social networks. Instagram doesn't have a reshare function by design.

But curating, developing, and promoting the best content and Clubhouse-native talent is a crucial task to impress new users and keep people engaged.

a great experiment that sums up today’s Internet in a nutshell.

While you might not think of them this way, some of the biggest companies of the past few decades originated from easily-implemented APIs that gave their users heightened power, efficiency or accessibility. API-first companies like Stripe, Twilio & Okta either created new markets or dramatically grew existing categories.