Will Reels, Instagram’s TikTok, work?

Reels — or TikToks — are a more elaborate, harder-to-make format, where creativity, talent, and effort matter much more. The intended audience, at least on TikTok, isn’t really your friends or existing followers, but really the chance of hitting it big through the app’s algorithmic recommendation engine. It has become a creative scene, more like Yo... See more