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Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more

For social networks, one way to monetize is via social amplification. Instead of cutting off your users by imposing a paywall or membership, charge them to separate themselves from the crowd. Tinder does this with super likes. Fortnite does this with virtual skins. And nowadays, some DAOs, like FWB, are token-gating their Discords so members can jo... See more

Today’s cult of convenience fails to acknowledge that difficulty is a constitutive feature of human experience. Convenience is all destination and no journey. But climbing a mountain is different from taking the tram to the top, even if you end up at the same place. We are becoming people who care mainly or only about outcomes. We ar

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About half of my friends kind of hate their jobs, so they're moderately unhappy most of the time, but never unhappy enough to leave. This is the mediocrity trap : situations that are bad-but-not-too-bad keep you forever in their orbit because they never inspire the frustration it takes to achieve escape velocity.

The mediocrity trap is a nasty way t... See more

Abundance is different: its advent means we can start treating previously valuable things as if they were cheap enough to waste, which is to say cheap enough to experiment with. Because abundance can remove the trade-offs we’re used to, it can be disorienting to the people who’ve grown up with scarcity.