Open Source Content is the future of user-generated content

One of the beauties of Open Source Content is the ability to fork content. See a piece of content that you like but think you could do one part of it a little better? Go back in the content's history and insert your unique creation into the piece's lineage. Your piece — your lineage — just may win the war for attention.

TikTok beats YouTube at their own game with its ability to dramatically reduce friction to both create and consume content.

Open Source Content represents an incredible opportunity for UGC platforms to turn viewers into creators. Platforms adopting this model are more likely to enjoy much better engagement than the standard 90-9-1 ratio, like Musically's 25% creator ratio reported prior to the TikTok acquisition.

By making it easy to remix existing content, TikTok reduces the friction to create new content. This is what I call Open Source Content — breaking out individual components of a piece of content and using them as entry points for viewers to create new content.