I reviewed +400 DTC websites - Here are the trends!

the query "Adaptogens" was typed into Google 74K times worldwide in october 2020 vs. 49.5K a year before.

rom Streetwear to Cozywear, there is only one more step that logically leads us to Mentalwear: we now display our mental health state through mottos written on our t-shirts, sweaters, jogging suits and other ultra-comfortable clothes.

So DTC seeks to overcome the frustrations: they play the game of what I'll call FIY or "Finish-it-yourself." To preserve the satisfaction and pleasure of doing things for oneself, the brand limits the risks of failure. In short, DIY but with a safety net!