Many might think of exclusivity as the main product here, but the true product is the people. As a feature, exclusivity ensures a certain shared value system, attractiveness level, and often homogeneity of those people, and that’s what consumers are willing to pay for.
#6: Recognition rather than recall Minimize the user's memory load by making elements, actions, and options visible. The user should not have to remember information from one part of the interface to another.
If you’re going to basically declare that Twitter is a sacred public good, the world’s town square, you’ve got to at least acknowledge—and presumably have an argument to justify—the fact that there’s something just a little troubling about the richest man in the world buying the town square.
Right now, on TikTok, if you aren’t following someone, a little red + appears overlapping their icon. To follow them, you click that +, and when you do, it disappears. What if, instead, it were replaced by a TikTok Coin icon. Maybe every user gets 7 of these to doll out per week. And, of course, once you’ve used them all, it grays itself out, and, ... See more
Circling around that whole web3 ‘ownership’ story.
I have 170k email subscribers. I own the list, entirely. There is no algorithm.
But 60% of my subs are on Gmail. If Gmail flags me as promotional, half my subs won’t see it. And no ownership or composability changes that