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Previously, it was hard to imagine a retailer giving their valuable checkout space to an unproven startup.

Anxiety is not a sign of sickness, a weakness of the mind, or an error for which we should always seek a medical solution. It is mostly a hugely reasonable and sensitive response to the genuine strangeness, terror, uncertainty, and riskiness of existence

“We have overprotected our kids in the real world and under-protected them online.” – Jonathan Haidt

Bundled pricing can also hurt consumers if it is used by incumbents to exploit their broader catalog to “deter entry” by new competitors. This was a common complaint against Microsoft in the 90′s when they bundled applications like Internet Explorer with Windows.

Sharing costs and revenues: you have economies of scale when you are working in a collective and you can share revenues generated by projects across members depending on certain allocation rules.