In my experience most of the companies are run by highly creative, idealistic people. Many of them started off with products that were optimized for the needs of the users and community and almost all of them ended up optimized for the needs of the company.
Few understand the degree of rule-breaking required, because new ideas seem much more conservative once they succeed. They seem perfectly reasonable once you're using the new model of the world they brought with them. But they didn't at the time
Unfortunately, today, those great non-owner experiences barely exist. For art and collectible NFTs, the UX so far consists of marketplaces, social posts to promote sales, some data-driven transaction ranking sites, and crypto-wallets. We have the NFT equivalent of auction houses, media for pro art buyers, and the systems to manage transactions. All... See more
Tobi likes to say that “the web is great, but it has two critical design flaws.” The first design flaw was that payments weren't built in, even though they almost were. And that helped Amazon grow and win this whole slice of commerce. And the second flaw was that identity was not baked into the web. It was left up to websites to decide how they man... See more
“Thanks to the invention of spreadsheets, we’re going to throw so many bookkeepers out of work!”
“Actually, thanks to spreadsheets we’re going to see the growth of a new cohort of annoying people know as ‘fleece vest bros.’”
Below the surface, however, cracks were starting to form. We had always gotten more press than the maturity of our product and organization justified. In that gap between the level of press we received and where our product actually was, backlash formed. The Klout Score, which was our biggest asset, was also our worst enemy. It was too much of a no... See more