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In 2020 so far (Q1 and Q2), NYT has spent $113.4 million on marketing and has acquired 1.2 million new subscribers. This implies a customer acquisition cost (CAC) of $94.51*. If the introductory offer is $4 per month for a year and the full price of $17 after that, their payback period is ~15 months.

Slow media promote Monotasking . Slow Media cannot be consumed casually, but provoke the full concentration of their users. As with the production of a good meal, which demands the full attention of all senses by the cook and his guests, Slow Media can only be consumed with pleasure in focused alertness.

Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains. Our most fundamental thought processes have changed to accommodate increasing complexity and the need to derive new patterns rather than rely only on familiar ones. Our conceptual classification schemes provide a scaffolding for connectin... See more

What risk are we radically underestimating as a species? What are we overestimating?

I think we’ve still underestimated the harms of scrolling. I am careful to say “scrolling” because I don’t think social media is itself a bad thing, nor do I think screens are uniformly bad. I think it’s specifically the act of scrolling, which forces us to ingest,... See more

But what if there was a way around this? At the risk of mixing movie franchises, what if there was someone you could call? (I had gone with the Ghostbusters theme in an early edit, bear with me). A theoretical “Mr. Wolf Inc” who come to the rescue of people who have been hacked in the first few hours/day when the situation is frantic.

Slide decks hide can shallow thinking. Narratively structured memos are harder to write because they require better thinking. It’s worth it.