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Midas compared the impact of Airpods to what front-facing camera did for selfie culture.

As a rule of thumb, whenever communication is discreet—subtle, cryptic, or ambiguous—it’s a fair bet that the speaker is trying to get away with something by preventing the message from becoming common knowledge.

Our metrics of progress have continuously abstracted: from the tangible bushels of wheat in agricultural economies (with natural physical limits), to industrial-era efficiency metrics (units/hour, machine uptime), to the nebulous productivity measures of knowledge work. Each evolution has moved us further from human-scaled, naturally bounded metric... See more

How did an app designed by two guys in Shanghai managed to run circles around U.S. video apps from YouTube to Facebook to Instagram to Snapchat, becoming the most fertile source for meme origination, mutation, and dissemination in a culture so different from the one in which it was built?

It’s tempting. There is a natural desire to make our voice heard in the cacophony. When confronted with loud voices, discord, and disagreement, the reflexive (and mimetic) response is simply to get louder. To say more, and to say it more forcefully. To do more, and to do it faster. To add rather than to subtract.

It is very important to grasp that Level 5 leadership is not just about humility and modesty. It is equally about ferocious resolve, an almost stoic determination to do whatever needs to be done to make the company great.