All of these are common online course topics, and the answer is usually: anything. By prioritizing possibility over results and the parasocial over pedagogy, creators are able to tap into their customers’ deepest desires and make promises accordingly.
Athletic apparel brand NOBULL is leaning into influencer partnerships amidst the coronavirus crisis, recognizing an opportunity to rally its community and to keep people moving while safely complying with shelter-in-place laws.
In 2020, Harvard Business Publishing brought in $262 million in revenue, flat from the year prior. Though disappointing in isolation, that unglamorous performance looks much better when compared to the beatings many other media outlets suffered during the coronavirus lockdown. Over a five year period, revenue grew at a 3.8% CAGR.
Two months before the Wright Brothers took flight, the New York Times ridiculed the attempt to achieve flight, estimating it would take between 1–10 million years for humans to actually succeed at the endeavor. The New York Times — 1 million years.