Search terms and ads on Google/Facebook have plunged 20% in the last 30 days. The recovery will be equally as bloody … upward. The duopoly’s share of the digital ad market is predicted at 61% in 2021.
I’m sure this is obvious, but I believe there’s a huge opportunity to help projects create long-term community loops that start with tokens of appreciation, and end with other forms of ownership.
This data will also help Spotify understand what original content to create, helping them launch the best content, driving even more users to the platform.