Personalization has been discussed for over a decade, whereby customers can have products customized... However, there appears to be a broader trend of what Frog Designs calls “split personality branding”, where larger companies have multiple, smaller brands catering to more highly defined core demographic or psychographic groups.
Language can never capture the full human experience, but that's what makes writing so much fun.
It's a game: how much of the human experience can I capture with words?
The delight is in surprising yourself and realizing it's more than you think.
Think about who owns the Bitcoin or Ethereum networks. Nobody does. Nobody owns them. These networks are made up of many thousands of machines whose computational power has been allocated to the network because the network’s constitutive code pays the people who own the machines to keep them connected and churning away — and on super-reliable, code... See more