sari

Signaling does not only explain luxury purchases but also consumption of all sorts of other goods: “Green products” are more about signaling a prosocial attitude than actually helping the environment. Other consumption signals include loyalty to a specific subculture (e.g. band t-shirts), athleticism & health consciousness (athleisure clothing) or ... See more

There seem to be two main lessons to learn here: if you want to build educational content, turn it into a community; if you want to build an online community, start with educational content.

If you’re planning on developing an NFT strategy for your brand, it’s helpful to frame your strategy in this context:What is the goal/objective of your NFT launch?  What value does the NFT serve your customer?  How do you measure the impact?

Rule of 3 in conversation. To get to the real reason, ask a person to go deeper than what they just said. Then again, and once more. The third time’s answer is close to the truth.”

In retrospect, this is an obvious extension of the social Internet. Social networks made social capital -- that is, popularity and influence -- scalable and quantifiable. We went from vaguely knowing who were the most admired kids in school to knowing who exactly are the most admired people in the world. In doing so, social media commercialized the... See more