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The tricky thing is that most of these skills are catch-22s. How do you know to search for when you don’t know what you’re supposed to learn? How do you decompose a problem into steps when you don’t understand a problem? How do you know what the best guide is for each step when you don’t know how that step works?

The problem for the restaurants is that the more successful the “aggregators” of customer demand become over time, the less power the restaurants themselves have individually.

Where Greta Garbo was elusive, Oprah was relatable. Her producer later told her: “You are America—that’s the whole point.” This made TV a natural medium for Oprah. Oprah was playing herself; TV amplified her authenticity.