Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
Owens think that Care/of could be attractive as a shop-in-shop insider brick-and-mortar retailers looking to cater to a younger demographic, like Target or even Whole Foods. Given that it’s a subscription service, Care/of could bring more repeat traffic to brick-and-mortar retailers, if these customers visit stores to replenish their subscriptions.