sari

Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.

Owens think that Care/of could be attractive as a shop-in-shop insider brick-and-mortar retailers looking to cater to a younger demographic, like Target or even Whole Foods. Given that it’s a subscription service, Care/of could bring more repeat traffic to brick-and-mortar retailers, if these customers visit stores to replenish their subscriptions.

Three cases for why social tokens offer a whole new possibility for collectives to succeed in ways they never have historically:

Phase One: creator mode - "Help creators generate on-chain revenue by selling crypto-native products."