"We teachers - perhaps all human beings - are in the grip of an astonishing delusion. We think that we can take a picture, a structure, a working model of something, constructed in our minds out of long experience and familiarity, and by turning that model into a string of words, transplant it whole into the mind of someone else. Perhaps once in a

“I kept my idea a secret from anyone who could not directly help to move it forward. That was my gut instinct at the time, but it’s now one of the best pieces of advice I have to give. Ideas are the most vulnerable at the moment you have them; that’s also the time people are most inclined to run around seeking validation from everyone they know. Di

“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”

“don’t complain about being in traffic. you are the traffic.”

Expanded supply creates expanded demand, which in turn feeds even more supply. Over time, people learn. They discover more about what's aesthetically possible and more about what they like. Exposure changes tastes.

Virginia Postrel, The Substance of Style