Some 32% of its survey participants last month indicated that “killing germs” was their most important product trait for a cleaning brand, up from 14% in a similar survey the company conducted in September 2018.
Over time interviewing, I’ve found that I mainly screen for one key thing: giving a shit. To be more specific, there’s actually two things to screen for:-they give a shit about Scale, and-they give a shit about their work in general.
The window of opportunity has largely closed, however, this is far from being the case for B2B marketplaces. Whilst consumers are able to order just about anything online, most businesses have not even started transacting online... That being said, I suspect that this category is where the next generation of outliers will be built.
Why can’t a traditional bank do this themselves? 1) They don’t understand how to underwrite using tech industry metrics (ACVs, churn, LTV, engagement, et al.), and 2) they don’t have the tech DNA to underwrite programmatically, which Sand Hill Sachs will have. This may be a new company, an existing fintech player with distribution in tech, a VC... See more
People often say that IG feels aspirational, polished, and often leads to feelings of inadequacy, while TikTok is authentic, fun, and uplifting.
Why? Creator monetization is a huge, underrated factor (in addition to content format & interest vs. social graph).
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