Community is one of those words that means different things to different people. For clarity’s sake, I’ll share my definitions of the word. To me, community is as simple as a group of people helping each other out.
Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more