Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to... See more
Teams need leaders, visions require visionaries. However, the central organization creates the context in which leaders get the best from their teams and remain accountable for outcomes. This is difficult to replicate with software.
One goal of these hyper-personalised gardens is deep contextualisation. The overwhelming lesson of the Web 2.0 social media age is that dumping millions of people together into decontextualised social spaces is a shit show.
WebVan in particular was uniquely insane. With just $500K in gross revenues, no profits, and millions in annual burn, their IPO hit an $8 Billion valuation on day one.
the internet is the greatest device for opening up the world ever devised. It is democratising and enabling. But that assumes its users draw on it to aid System 2 thinking. Plainly, there are times when we use it to inform key decisions – to find out about an illness, to research a holiday, to track a scientific breakthrough. But in the main the... See more