sari

Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?

TLDR: In this post, I'm going to be exploring missed opportunities at engaging and interacting with your personal data and digital trace, and speculating on why is it that way and how to make it easier.