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If prospective customers do not search for your brand name but instead search for a generic term like “laundry detergent” then you need to be at the top of the search results. And, the best way to be at the top is to be the best-seller. In other words, having lots of products in the same space can work against you because you are diluting your own... See more

My thesis is that when deployed at scale, using a market where users value content in real time will be superior in surfacing quality content to the ad driven model we use today. An attention market will align incentives where the best content is incentivized, boosted, and has a permanence that is missing from the real time feeds we use today. We... See more

1.5 years of investing later, we think the rise of no code is a sub-theme in an even larger movement: tools that give knowledge workers superpowers.

-Empower more diverse creators to participate in the creator economy. Our hypothesis is that funding the long-tail of creators can create more long-term business impact than funding top creators who can already monetize in myriad ways and are highly sought after by many platforms.

But just as there are reasons why these design patterns won out, we shouldn't let survivor bias blind us to their inherent tradeoffs. The next wave of social startups should learn from the weaknesses of some of these choices of our current social incumbents

token emission = f(time, materials, skills, work output, … other signals)