This is common with new technologies -- the first iterations focus too much on the technology itself instead of the user experience the technology facilitates.
what we may see within the next decade is something rather different: the emergence of massive, publicly-traded unicorns predicated on the value of a single person's magnetism.
Corporates might also give NFTs to their users that grant them access to NFT-gated communities and experiences. Some people will just want the product they bought, and not the access, and could sell their NFTs to people who just want the access, not the product, for a discount.