The massive dissemination of information — and I would argue a large contributor to a network’s massive value — comes from the ability of information to jump from one subnetwork of users to another. On Twitter, the jumping function is the retweet. A person who lives and breathes technology tweets about a new streaming music service called Spotify, ... See more
Participating in trends to maintain relevance is important, but “not selling” is just as crucial as you create direct content for your products/services. Be authentic, add value to users through education or humor, and be creative.
The shift to a locked-in world has accelerated the acceptance of identity as distinct from physical body or place. We still want to communicate, socialize, and play during this time but have only a digital version to offer. Those constraints are forcing new expressions of selfhood. This is in stark contrast to the masked, distant, de-individuated p... See more
First off, new social platforms emerge every decade. With teens driving culture and telling us adults what’s “cool,” it's only a matter of time before something new emerges that we never saw coming.
However, I don’t think it’s right to say that Google search completely sucks . A lot of things we search for now, we take for granted. For example, searching for the nearest cafe that is open right now, getting directions to an unfamiliar place. As the Yellow Pages, Google is great. I often jump off Duck Duck Go if I want to find more information a... See more
As these strategies develop, I expect that the growth metrics underlying the most successful Consumer SaaS companies will come to resemble those of the most successful Enterprise SaaS companies — specifically, a material portion of growth for the outperformers will be attributed to negative churn.