And rather than rent an audience on social media in exchange for ad revenue, they can control their own relationships. TikTok, Instagram and Twitter may help them get attention, but they monetize that attention with the Beacons links in their bios, bringing their fans back to where they can engage more personally and get paid directly.
In 2019, vegan milk took up 14% of all dollar sales for retailed milk in the United States, which equates to more than 620 million units sold in just one year. Across the United States, plant-based milk is now purchased by 41% of households.
I’m bullish on Email as a channel for the future. Not in the way that is has been approached in the past, as a dumpster for offers and notifications, but as a content and communication channel.
An “aggregator” is a company which aggregates demand in a vertical and has three key features: 1) it has a direct relationship with its customers, 2) it has effectively zero marginal costs for serving users and 3) its costs to acquire customers fall over time. Level 1 aggregators acquire supply (Netflix). Level 2 aggregators don’t own their supply ... See more
What is different today is that definitive action is being demanded by a greater number of voices, at a larger scale than ever before — spurred by the overwhelming evidence that climate change will have a significant and detrimental effect on our way of life. The money flooding into ‘ESG’ funds has also highlighted the business opportunity for inst... See more