That growth can only be realized through consistent investment over time. While challenging, for many artists, the payoffs in the form of direct communication with fans and predictable revenue with friendlier margins far outweigh what they would spend many more months to try to achieve through the usual avenues like streaming and free social media.
But we’ll see an uncoupling of learning and socialization over the next decade. The most privileged Americans will continue to go to college, but for many Americans, the cost of college will be untenable. These Americans will learn skills through online providers, while finding community through other mediums.