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First described as the “store with no inventory” when introduced in late 2017, it is indeed very much more. The store is built around three key offerings: online order pickup and return, styling services, and tailoring and alterations. Other services vary by location but include nail services, bars, gift wrapping, even stroller cleaning...For Nords... See more

Choice screens were a coherent response to Microsoft including a web browser with Windows (both essential and modular). It’s harder to see how this would work on iOS or Android, where the issue is not one app but every app that comes on your new phone - do you want 20 choice screens?

If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.

And while Brandless made a big deal out of the concept of a “brand tax” — the idea that products from other brands cost more because they have middlemen or other distribution costs — we now know the real story is that direct to consumer e-commerce brands have their own high costs, from engineering talent to online marketing.

f your opinions on one subject can be predicted from your opinions on another, you may be in the grip of an ideology. When you truly think for yourself your conclusions will not be predictable.