sari

I was reading an article about the state of SaaS recently, and came across this line:

The data moat surrounding incumbent SaaS / systems of record is likely overstated. I would argue that the most important context doesn’t reside in systems of records, regardless of their size, but in the minds and multimodal work of millions of users over time.

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The bar for authenticity has skyrocketed when your prospect’s inbox is flooded with “personalized” templates

Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more

You have to speak like a human, for a start. When everyone else is grinding out birthday messages and apologies and love letters with AI, use your voice. Stumble over your words, get them jumbled. Write a wedding speech or a birthday toast that rambles and goes off track and makes people laugh and frown and remember. Put words together that don’t... See more