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Like many online brands, Outdoor Voices recently launched a lifestyle publication, The Recreationalist, featuring how-tos, interviews, playlists, and city guides. It looks nice, and I believe in the power of content, community, and commerce. But it’s too removed from the brand and product.

As information becomes more accessible, news cycles often struggle to keep one topic in focus for long. A political scandal on Monday that would have rocked the nation for weeks in decades past might be out of the news cycle by Tuesday now.

Ongoing marketing costs are one of a couple of major ways that Long Tail platforms have shifted significant risks back to the creators. Up-front costs are another. Spotify pays nothing for a song that never gets played, and Airbnb pays nothing for a room that happens to stay vacant; these platforms have no skin in the game. Meanwhile, the musician ... See more

Most important metrics to track when building a consumer business 👇

In 2015, the F.D.A. found that many CBD-labeled products actually contained very little CBD. It sent out a flurry of letters warning companies not to make medical claims. Two years later, a study published in JAMA documented that, in 84 products sold online, 26 percent had less CBD than advertised and 43 percent had more. And the cannabis plant can... See more

The most powerful predictors of relationship quality are the characteristics of the relationship itself — the life dynamic you build with your person. This is according to an analysis of 11,196 couples gleaned from 43 studies.