embedded finance x creator economy

A distribution platform is one that’s core capability is pushing out user-generated work to an audience- this can be anything from TikTok to Substack. The distribution platform gains a crucial view into the creator’s potential core earnings. This is most advantageous in OTT/streaming services because creators historically don’t have deep visibility... See more

Platform risk: When YouTube was going through it’s ad-pocalypse where CPM rates dropped to the floor and videos were being demonetized without explanation, many creators were left with an unpredictable problem where their income wasn’t just lumpy but completely eviscerated.

These creators are running multi-million dollar media empires from a google spreadsheet and a personal credit card which is incredibly unsustainable.

In the creator economy, we’re seeing a reinvention of media in a way that has never been done before. Media is no longer exclusive to well funded publications and production studios. Instead, the power is in the hands of individuals who are inherently strong community builders.

Creator centric platforms are at an advantage to beat traditional finance to adapting to the capital needs of creators. They have unique insight into the pipeline and revenue data that traditional financial institutions don’t have and don’t understand.