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TikTok is the other “narrow straw” in today’s culture—and this is especially troubling. TikTok turns everything into bite-sized candy. Surveys reveal that teens embrace it primarily for its comic and zany attributes, and the rule for success on the platform is to “make your TikToks as short as possible.”

What happens if an entire generation ignores

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B2B markets are many times bigger than B2C markets (annual global B2B spend is more than $100 trillion), and they’re much more offline. Indeed, massive B2B markets like wholesale and logistics remain opaque and intermediary-driven, with orders and payments flowing via email, SMS, fax, and paper check.

What are the risks with social tokens?

As stay-at-home orders ease and cities reopen for business, many doctors and hospital administrators are calling for a quick return of health care to pre-pandemic levels. For months now, routine care has been postponed. Elective procedures — big moneymakers — were halted so that hospitals could divert resources to treating Covid-19 patients.... See more

I think it’s inevitable that Shopify will become a consumer destination, but the way it monetizes demand gen will need to be aligned with its role as a Platform.

In the early days of community building, it’s essential for the community leaders (or brand) to model the behavior you’re hoping to set as a shared standard and to guide your members along the way. This process is human-focused, high-touch and has nothing to do with speed or optimization.

In fact, you can probably make the case that in the long run, the coronavirus pandemic might help sustain the current paradigm of higher education, rather than destroy it. All it takes is one year of seriously threatening to take away everything that makes college great for us to be reminded why it’s so hard to opt out. Yes, some schools will go... See more