If we’re going to talk about ‘the future of strategy’ then we are going to have to talk about how relegating strategy to the supply of disposable ‘insights’ and ‘propositions’ for other people’s creative processes is to fundamentally misunderstand the nature of strategy.
History didn't work out that way, but with crypto wallets, frictionless paywalls and micropayments become more possible than ever before. There needs to be a way to create an NFT where a reader can pay a small amount to access, thus "owning" a copy of the content.
A recurring theme as technology has changed celebrity is that content output goes up and production value goes down. The production value of a Kardashian social media post is orders of magnitude lower than the production value of an episode of The Oprah Winfrey Show.
So I’ve given it one. I call it scout mindset: the motivation to see things as they are, not as you wish they were. Scout mindset is what allows you to recognize when you are wrong, to seek out your blind spots, to test your assumptions and change course.
“Now it’s on me to realize that I’m the older person in the room,” she says. “You’ve got to be willing to make yourself a little vulnerable. And just be like, I’ve got to learn new things. And I’ve got to have people of different generations show me the way. And maybe the tradeoff is ‘Hey, I’ve been around the block enough to know about building... See more