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But now, P&G needs to get that consumer to type the word “Tide” itself—otherwise, top hits for detergent might be for competitors or for Amazon private-label products. Brand recall, as opposed to brand awareness, is a much more difficult and expensive proposition.

You don't want to be the guy who succeeds in life while being high-strung, high-stress, and unhappy while leaving a trail of emotional wreckage for you and your loved ones

‘Mining’ contributions may dilute the quality of governance activity — Governance is already hard to follow as it stands today. If we begin throwing big money at governance mining, activity might 10x, but not all of that activity will be productive. People may spam governance in hopes of capturing some portion of tokens.

Be ambitious, but also make sure to set accomplishable goals and slowly level up those standards before getting in over your head.

-Gifting opportunity will be a source of differentiation this holiday

The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.