Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss.... See more
Beyond simply copying her outfit, which isn’t the point, it speaks to a broader shift in consumer behavior: We want to hear from people, not corporations.
It’s much easier to be clear in your principles and then continue to evolve your policy to meet the needs of the times rather than believe that if you don’t get the wording exactly right on the first attempt you’re somehow then unable to enforce it going forward.