I’m excited to share that I’ve joined the @Wander (https://t.co/gXqepGh77O) founding team as CMO to lead marketing and build the infrastructure for the future of life and work.
Here’s why we’re building Wander, our vision for the customer experience, and how this came together:
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
The more senior the designer, the more abstract the problem they should be solving.
To break it down more tangibly, let’s look at some examples of levels and appropriate responsibilities:
Designer Lvl 1: Design a form that lets people edit their profile. Pretty scoped—assumes there is a profile, and that the solution takes the shape of a form.
Allow creators/projects to granular their price tiering easily - Instead of having everyone paying the same amount for content or an experience (eg. Paywall in front of an article), the 1% of the audience will fund access to the remaining 99%. Creators should allow their best fans to have a premium experience for a high price. Social Tokens enable... See more