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Is it any coincidence that the race to the bottom in media—toward clickbait headlines, toward the vulgar and prurient and dumb, toward provocative but often exaggerated takes—has accelerated in lock-step with the development of new technologies for measuring engagement?

The opportunity is to purchase a bunch of these small operators — many of whom are family-owned — and roll them together into one business.

3️⃣ Get your users to do your marketing for you. How did Coinbase grow from its first hundred users to the first thousand? The company created financial incentives for users to share the product. Coinbase’s first few cohorts received a referral link to give friends 0.10 BTC for signing up. For each friend that verified an account, the referrer also... See more

Google “smartest people in the world” and most of the results will be physicists, mathematicians, computer scientists, and chess masters. These are all difficult problems, but they are well-defined, and that makes it easy to rank people.

Instead of increasing the fees you charge all of your users, Gurley recommends that marketplaces figure out other ways to make more from those users who want more from you. Back then, he brought up advertising as an example. If you can get some of the suppliers in the marketplace to pay for ads, you can effectively earn a higher take without... See more

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