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Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing our work.

So while it seems obvious, one of Benkler’s most important contributions is that he provided a neat framework and even some equations for thinking about why and when people contribute to the building of open knowledge. We enjoy creating and curating impactful knowledge. Anyone who has worked with scientists, but also with most writers or other... See more

One possibility is a hardware product bundled with a subscription. This is what Fitbit has done

What Ed’s saying is when you sit down for any creative session, the bad ideas come first. Instead of resisting them, write them down. As your brain sees more and more ideas, it begins to pattern match the interesting parts. Then, after a little while, the good ideas start to flow.