It is very important to grasp that Level 5 leadership is not just about humility and modesty. It is equally about ferocious resolve, an almost stoic determination to do whatever needs to be done to make the company great.
Ongoing thread on category creation
1. You want to fill in this phrase:
[your company], the global leader in x
x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity
You... See more
First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.
I don’t think there is a durable industry based on the idea that central banks are going to hyperinflate existing currency, and I do not think a durable industry will be built around the idea that rules requiring transparency of wealth can be circumvented.
I'm even self conscious now about the difference between only hitting "send" after a paragraph, and between hitting "send" after each individual line of text