But now, P&G needs to get that consumer to type the word “Tide” itself—otherwise, top hits for detergent might be for competitors or for Amazon private-label products. Brand recall, as opposed to brand awareness, is a much more difficult and expensive proposition.
You don't want to be the guy who succeeds in life while being high-strung, high-stress, and unhappy while leaving a trail of emotional wreckage for you and your loved ones
If MW.S has taught me anything it's this:
"If you give a good idea to a mediocre team, they will screw it up.
If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better."
‘Mining’ contributions may dilute the quality of governance activity — Governance is already hard to follow as it stands today. If we begin throwing big money at governance mining, activity might 10x, but not all of that activity will be productive. People may spam governance in hopes of capturing some portion of tokens.
The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.