...for various high-consideration categories, consumers still often feel more comfortable seeing products in-person, or going into a store and asking for guidance.
Communities play a valuable role not just in delivering value for your organization but in providing a way for a broader set of people to do meaningful work.
But what if you could build a version of Twitter that kept out the Reply Guys and the sea lions, and included only people who had some shared context around a subject or interest? That’s the idea between the company’s launch today of Communities, a way to create semi-public groups where only members can participate in conversations.