You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.
One is this idea that Quibi thought it was designing something for commuters, but went ahead with its launch plans even as everyone stopped commuting. That deserves a sympathetic sigh, but that’s reality now. The only path forward is to iterate toward what will work, which is more of a content and distribution problem than a messaging problem.
Imagine a society that has digital cameras and mass broadband internet access available, but no way to search through the videos. Somewhere in there might be exactly what you need, but if all you did was replace the cost of finding someone in your social circles with the cost of finding a needle in a digital haystack, the economics of transmitting ... See more
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully. Jeff Bezos, Amazon’s founder, never wanted his customers to worr... See more