sari

Aesthetics. An entire aesthetic world is a lot harder to copy than a visual handwriting or a tone of voice. It also takes longer to develop. Aesthetics is a value innovation form that stems from the brand POV. This aesthetic POV defines who the company is, what it stands for and also what kind of customers it wants to cultivate.

Power makes you lazy.

It’s very telling how ‘wife’ is used here — a feminine partner is defined as a role of service, assistance. A wife is the antonym of a monster in this context. For a male art monster (or more generally: a  craft  monster), his female counterpart serves as an extension of him making sure the roads of his megalomania are slick and unblocke

... See more

I often think about the fact that at 31 years old, Charlie Munger was divorced, broke, and burying his 9 year old son, who had died from cancer.

Personalization has been discussed for over a decade, whereby customers can have products customized... However, there appears to be a broader trend of what Frog Designs calls “split personality branding”, where larger companies have multiple, smaller brands catering to more highly defined core demographic or psychographic groups.

For my birthday this year, my dad gifted me a dirty bottle of water. Not kidding. In the past he’s gifted me: a first aid kit, pepper spray, an encyclopedia, a key chain, dedicated a book he wrote to me, etc. good ol dad gifts. He told me this years gift was extra special as… Show more