We also work much more closely with partners. So we have partnerships with Reddit, Medium, and others, where we want to create a holistic experience on the search page, where you get your answer, but in a way that creates space for them to thrive.
With Neeva, we started with a simple principle – put the user first. We wanted to put you back in charge of the search experience. And the philosophies that we bring into play at one level are around changing the ranking algorithm.
First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.
-Control over the ranking of sources in your search results.-Transparency about these sources.-Deep integrations to bring rich previews and answers directly to you.