We are more excited by startups that go vertical. We think ML techniques are built to go vertical. The model needs to recognise a very specific set of signal data in a massive, noisy dataset. To get accuracy, you need the same type of data that is relevant to the problem you are trying to solve.
Apple has always thought of itself as the kind of company that empowers creative people to do their best work... But now, through its App Store policies, Apple is now one of the main barriers to independent creators thriving on the internet.
The emergence of shoppable ads, as exemplified above by BuzzFeed, is a format that allows brands to personalise the products an audience sees. Moreover, it also reduces the path to purchase, making items available for purchase at the tap of a finger. It’s an advertising format — and consumer behaviour — that is rapidly becoming more commonplace.
It's easy to say that any application can be done more efficiently with a centralized service, but in practice social coordination problems are very real, and unwillingness to sign onto a system that has even a perception of non-neutrality or ongoing dependence on a third party is real too. And so the centralized and even consortium-based approache... See more