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But if they're working on a product that requires customer segmentation, being in the early adopter cohort means one's instincts will keep guiding you towards the wrong North star and the company will just keep bumping into the invisible asymptote without any idea why.

Win-Back Potential (B): Consumers do not go in-and-out of food for their dogs often, and when they find something that works, they stick with it. This dynamic works against The Farmer’s Dog on win-back potential

Over time, the three stages of the future of work will blur together. Companies will offer all-in-one services across training, discovery, and on-the-job tools. It’s easy to imagine Figma, for example, training workers in Figma and helping workers find jobs where they can use Figma.

The biggest obstacle Facebook has to overcome to make Reels successful is that the type of content that makes TikTok amazing is the stuff people don’t want to post in an environment connected to their real-life friends.

Enterprise SaaS: ~110% is GOOD, ~130% is GREAT

Every ad is a tax of attention levied on the audience, misdirected towards a cause the audience has not consented to. The less relevant the ad, the greater the tax. Within this model, creators and audiences find their kinship interrupted.

The real genius behind Barbie's success wasn't the $150 million marketing budget. Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands. Its why they felt *everywhere* Brands that collaborated include: - AirBnB (rent Ken's dream… Show more