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Slot machines leverage this psychological weakness to incredible effect. The unpredictability of payout makes it harder to stop. Social media does the same. Posting to Twitter might yield a big social payoff, in the form of likes, retweets, and replies. Or it might yield no reward at all. Never knowing the outcome makes it harder to stop pulling t

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Suppliers focus specifically on certain elements of a business, while marketing companies are focused solely on captivating and nurturing an audience and community.

Everyone who’s been around cooperatives for a long time says that we are in an explosive moment and the interest in this model is very high. But the barriers are also very high, as the online co-op structures that people are trying to create are not yet supported by the economy and the legal frameworks. We are in the process of trying to build the ... See more

Even some of the best college instructors are taking their talents to new online platforms—and developing their own brand identities, distinct and independent from their home institution.