sari
@sari
making Sublime — for you and for me.
sari
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In digital spaces, brands can have personalities and influencers with whom one has never met can feel like close friends. These are consequences of the same thing. The parasocializing force that humanizes corporations also serves to abstract the individual, collapsing individual identity into something more synthetic and structured
Koji • Spheres of Self: Performativity and Parasociality in the Metaverse
The best companies don’t think of their story as a nice way to package their finished product, but instead view their customer’s transformation story as the main thing they’re working towards.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
If you were forced to increase your prices by 10x, what would you have to do to justify it?
Jason Cohen • Extreme brainstorming questions to trigger new, better ideas
GLG, the world's largest expert network, filed for IPO yesterday.
It has 1 million experts on its books and facilitates calls between them and its 2,700 clients.
Its S-1 highlights the power of aggregation. 👇👇
Marc Rubinsteintwitter.comMarketplaces and
Between drafts: "How long you let your book rest— sort of like bread dough between kneadings— is entirely up to you, but I think it should be a minimum of six weeks. During this time your manuscript will be safely shut away in a desk drawer, aging and (one hopes) mellowing."
Stephen King • On Writing: A Memoir of the Craft
Hilma -- Natural Remedies, Backed By Science
hilma.co
Consumer Brands and
A sense of dread as I see this. We are slowly seeing the end of the open web.
- AI search powered experiences take away clicks from high quality publishers in aggregate +
- Crawlbots from AI companies not playing by the rules
leading to
- High quality publishers are looking to get paid *now* for "the value of their data" to compensate for traffi... See more
Vivek Raghunathanx.comon enshittification
Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a ... See more
Emily Sundberg • The Machine in the Garden.
everyone is boring
Car startup Beepi sold for parts after potential exits to Fair, and then DGDG, broke down
Ingrid Lundentechcrunch.com