sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.
Because each and every technology is not a single standalone idea but a web of many ideas, the technium itself emerges as a significant partner in invention. Libraries, journals, communication networks, and the accumulation of other technologies help create the next idea, beyond the efforts of a single individual. If Alexander Graham Bell had not
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I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.
