intangible value
sari and
intangible value
quality has no discernable metric
-miter
The concept of efficiency — how much one can accomplish per unit of time (or per dollar, etc.) — requires a quantitative numerator as well as a denominator. It requires a metric. Therefore, it tells us nothing about results we cannot quantify or measure. When we gear our society around efficiency, we produce more and more of the measurable, while t... See more
A quote from When breath becomes air:
“Science may provide the most useful way to organize empirical, reproducible data, but its power to do so is predicated on its inability to grasp the most central aspects of human life: hope, fear, love, hate, beauty, envy, honor, weakness, striving, suffering, virtue.”
one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting
excellent example of creativity in problem solving. the complaint is not necessarily the solution.
do you ever find it weird that as a culture we decided that “progress” just means advancement in technology and numbers on a spreadsheet,
and that things like moral advancement, human joy, positive relationships, fulfillment, psychological development, and purpose don’t count?
Not all value can be captured and supported in a commercial context.
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?