intangible value
sari and
intangible value
Or take the value of Wikipedia. The creation of this is more or less akin to installing a Bodleian library in every house in Britain. Does this massive new wealth register on GDP figures? Not a blip. Or the new availability of blogs and podcasts. Tremendous writers who, just a decade ago, would have been lecturing to half-empty theatres are now
... See moreRory Sutherland • Rory Sutherland: The Wiki Man
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
Not all value can be captured and supported in a commercial context.
To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution
Rory Sutherland • Rory Sutherland: The Wiki Man
excellent example of creativity in problem solving. the complaint is not necessarily the solution.