intangible value
sari and
intangible value
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution
Rory Sutherland • Rory Sutherland: The Wiki Man
How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
quality has no discernable metric
-miter
People who insist that every product decision should be metrics-driven would also have to logically admit that theirs will be the first job to get automated by AI.
Shreyas Doshix.comThey told us productivity would set us free. So we organized and optimized and checked all the boxes. We became very good at being very busy.
But in the quiet moments between tasks, I felt something missing. Not the missing of empty inboxes or completed lists. The missing of wonder. Of discovery. Of the slow, sacred act of paying attention.
So I
... See more