intangible value
sari and
intangible value
Building something no one else can measure
sriramk.com
INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
Dee Hockdeewhock.comBut, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
quality has no discernable metric
-miter
