intangible value
sari and
intangible value
But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution
Rory Sutherland • Rory Sutherland: The Wiki Man
Market-Expected Return on Investment Bridging Accounting and Valuation
Counterpoint Global Insightsmorganstanley.com How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
Or take the value of Wikipedia. The creation of this is more or less akin to installing a Bodleian library in every house in Britain. Does this massive new wealth register on GDP figures? Not a blip. Or the new availability of blogs and podcasts. Tremendous writers who, just a decade ago, would have been lecturing to half-empty theatres are now
... See moreRory Sutherland • Rory Sutherland: The Wiki Man
Sacred Economics: Money, Gift, and Society in the Age of Transition
Charles Eisenstein • 5 highlights
amazon.comA quote from When breath becomes air:
“Science may provide the most useful way to organize empirical, reproducible data, but its power to do so is predicated on its inability to grasp the most central aspects of human life: hope, fear, love, hate, beauty, envy, honor, weakness, striving, suffering, virtue.”
excellent example of creativity in problem solving. the complaint is not necessarily the solution.