sari

The future will require further growth of the user base into regions that XHS is not as unfamiliar with - the male population, the lower-tier cities population, the over 30 population - groups that are not the typical garrulous and aspirational set that XHS is used to. Will these dilute the community culture? Almost certainly. Will utility-based... See more

“When asked if customers prefer the convenience of a one-stop shop or the experience of a branded store, there is no one category where consumers are completely aligned on preference”. This clearly demonstrates the need for brands in virtually all product categories to balance both convenience and connection, while also balancing the digital and... See more

There are also some more fundamental reasons this is happening now—lest we give sole credit to Gen Z for pushing brands in a particular direction.

@drinkdirtylemon is a DTC brand founded in 2015 that sells some pretty cool beverages in some pretty cool ways. A thread on the business and their pricing:

It holds $7.55b worth of cryptocurrency in its smart contracts. Not in a bank account, or on a centralized exchange like Coinbase, but in lines of code running on the Ethereum blockchain.

Strong API-first businesses sit in this sweet spot: they provide mission critical but non-core functionality to their customers, like accepting payments, providing cloud security, or sending communications to customers.

Just as there are fashions in clothing, so, too, are there fashions in ideas