sari

Personally, I'm often looking for people who are quite pointy in one way or another, who are really unusual at one item here or there, and are cognizant of their weaknesses. And then the ones I really like are often open about their weaknesses and are keeping them their weaknesses, because they think it's an infinite game that you don't quite under... See more

Ongoing thread on category creation 1. You want to fill in this phrase: [your company], the global leader in x x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity You want people to feel both safe and interested

Have you ever felt awe and exhilaration while contemplating a vista of jagged, snow-capped mountains? Or been fascinated but also a bit unsettled while beholding a thunderous waterfall such as Niagara? Or felt existentially insignificant but strangely exalted while gazing up at the clear, starry night sky? If so, then you’ve had an experience of wh

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The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully. Jeff Bezos, Amazon’s founder, never wanted his customers to worr... See more

Phase One: creator mode - "Help creators generate on-chain revenue by selling crypto-native products."

Brand marketing is overused in customer acquisition