Aesthetics. An entire aesthetic world is a lot harder to copy than a visual handwriting or a tone of voice. It also takes longer to develop. Aesthetics is a value innovation form that stems from the brand POV. This aesthetic POV defines who the company is, what it stands for and also what kind of customers it wants to cultivate.
This is designed to help a buyer’s bid stand out: because offers are all-cash, they’re accepted 68% more than the average bid. Flyhomes makes money from commissions paid by sellers.
“We can’t rest on our laurels. We believe the market we’re going after is audio. That adds up to 2-3 billion people around the world who want to consume some sort of audio content on a daily or weekly basis. If we’re going to win that market, we’d have to be at least a third of it. We have somewhere between 10-15x of where we are now of opportunity... See more
Collective ownership can take a number of forms: unions, Employee Stock Ownership Plans (ESOPs), and stock options are all related. But the most important means of collective ownership will be the resurgence of an old model: the co-op.
The world’s total gold total above-ground supply is worth ~$11T today³. Digital stores of value lower friction, provide better access and offer programmability, which could increase the total market size compared to gold.
"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more